2022 One Show - Shortlist
2022 Marketing Awards - Bronze - Ambient Large Scale
2022 Marketing Awards - Bronze - Billboard Campaign
2022 Marketing Awards - Merit - Integrated Campaign
2022 ADCCs - Bronze - Experiential, Single
2022 ADCCs - Bronze - Media Innovation, Campaign
“Let’s turn all our billboards into backboards.”
We launched Michelob ULTRA’s NBA partnership in Canada just in time for the NBA’s return after a season away. We put nets on high impact billboards across the country, and even built one on top of the highest flat rooftop in Canada.
The results far exceed all expectations and benchmarks, including the personal highlight of being coached by the one and only lethalshooter after we wrapped.
Art Director: Jon Barnes
CD: Neil Blewett
The coolest thing about Can-Am Off-Road vehicles are the people who ride them.
So we launched Can-Am’s new brand platform by celebrating the all the riders across the USA who embody the soul and spirit of Off-Road Livin’.
Directed by +jacksonkarinja
Art Director: Jon Barnes
ACDs: Matt Donne, Rich Brown
CD: Dave Douglass
Don’t get burned by BBQ plans that go up in smoke. Call BBQ Insurance today.
During a year full of rescheduled and postponed events, many buds may be forced to cancel a BBQ. That’s why we created BBQ Insurance. It’s a real, albeit legally dubious, service available anyone whose BBQ plans may have been ruined.
Art Director: Jon Barnes
CD: Neil Blewett
We created “A Taste Of Home” for Stella Artois Canada’s holiday campaign to help people feel together during the 2020 holidays through the power of food.
In the film, we planned a surprise for Danielle, who couldn’t be with her family over the holidays. Chef Craig Wong from Patois and Bar Mignonette, with the help of Danielle’s grandma over Zoom, prepared a feast to give Danielle a little taste of home for the holidays.
It launched a larger program featuring “taste of home” dishes prepared by local chefs that you could order to support restaurants during the restaurant lockdowns.
Art Director: Jon Barnes
CD: Dave Douglass
“A single artist plays their biggest singles to a house full of singles on a day dedicated to being single.”
We added a twist to Bud Light’s House Party Tour for 2020 (pre-pandemic) by celebrating singles. We hosted it on Feb 15,
Singles Awareness Day, made people prove they were single to be invited, and booked Charli XCX to play her biggest singles.
Before the show, Charli also sat down with some exes to see if they could talk through their differences in “Between Two Exes with Charli XCX”
Art Director: Jon Barnes
CD: Neil Blewett
Introducing Ghoul Island: Dawn of the Stout.
A zombie-run brewery doesn’t exist (yet), but if it did, we imagine it would be brewing beers like this one. The can pays homage to the classic Tales-From-The-Crypt horror comic genre, and the actual beer inside is a dark rich stout inspired by Halloween chocolate.
We even developed and printed an entire Ghoul Island graphic novel, diving deep into the backstory of this fictional undead brewery (spooky!). Read it here
Art Director: Jon Barnes
Designer: Lucas Young
CD: Neil Blewett
Recognition:
2017 Strategy Awards - Gold - Canada 150 Campaign
2017 CMAs - Silver - Integrated Campaign
2017 CMAs - Bronze - Community Engagement
2018 SMAs - Award of Distinction - Canada 150
RBC believes in the power of youth to shape the future of our country. So for Canada's 150th anniversary, we put their money where their mouth is - we gave thousands of young Canadians $150 each, with no strings attached, and asked them to use it to make a difference.
We didn't know what to expect - and we had our fair share of skeptics - but the results were pretty amazing. This project took us all over Canada, and we met a lot of very inspiring young Canadians.
In total, we received almost 3000 stories of how people made their 150 count. I've included just a few of them here.
Art Director: Jon Barnes
CDs: Dave Chiavegato, Colin Craig
Why should tech companies have all the fun? Introducing the first ever smart dining device from KFC, released on April 1st, 2017.
We brought the idea to the client proactively, and the results blew us away and made everyone look good.
Art Director: Jon Barnes
CDs: Randy Stein, Scott Dube
For all that our moms do for us, we can never thank them enough. At least with the KFC Mother's Day Bucket, you could record a special message for mom that she can listen to every day.
We asked real kids how they would say thanks to their moms for Mother's Day. Yes, the results were heartwarming, but also made me feel very guilty about not calling my mom enough.
Art Director: Jon Barnes
CDs: Randy Stein, Scott Dube
It doesn't get more Canadian than maple bacon on poutine.
Art Director: Jon Barnes
CDs: Randy Stein, Scott Dube
